Universal Events, Inc.

Branding might sound like an uninspiring corporate term, and one that you don’t think about much in relation to your nonprofit. In reality, branding plays a central role in your success. A nonprofit’s brand is, essentially, its identity, its value, and the story it tells. Nonprofits need to build and maintain a strong brand that helps them to stand out, boost awareness, and increase trust and loyalty.  Successful branding for nonprofits includes multiple elements, all of which are important for raising the profile of a nonprofit. Here are some of the key tasks that will help you achieve a trusted, highly-visible brand: Define your brand’s purpose Defining the purpose of your brand should be pretty easy for a nonprofit. You know why the nonprofit was established and what you aim to do. In order to build your brand, you need to be able to convey this to your audience, letting them know why they should care about your nonprofit and how they can make a difference. Research your competi...

Branding is vital to your nonprofit’s overall success. It’s what people will think about when they think of your organization. It impacts everything, including your ability to recruit board members, as well as raise both funds and awareness for your cause.  Here are some things to consider:  When people think about making a charitable donation, they often think of the familiar, most well-known, well-publicized nonprofits. Think of the organizations that see an uptick in their giving after a major crisis like civil liberties in jeopardy, disaster relief and emergency response.  Consider your nonprofit’s audience Think about the people your nonprofit serves and interacts with on a daily basis. This audience is a central focal point for your decisions because your choices need to resonate with them. For instance, a women’s shelter in a large city should have a different message than a school trying to reach disadvantaged children in a rural community. Consider your audience ...