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About Universal Events, Inc.

Universal Events Inc. helps manage administrative and marketing tasks for nonprofits so they can focus on their programs. Our goal is to educate the public about who our clients are, and what their mission is, all with the aim of increasing monthly donorship and brand awareness.   We have executed over 200 events that are meticulously customized to best serve our clients. At these events, on average, we interact with 200,000 people per week and have the opportunity to promote our charity partners and provide more exposure to their brands. This leads to unparalleled results for our clients. Universal Events Inc. works with charities that are passionate about building a better and safer world for the future. Now more than ever, our company has both the ability and responsibility to help these organizations make the world a better place. At Universal Events, we believe everyone has the power to change the world, even in the smallest ways. But when our Universal Events team comes toget...
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Recent posts

The Fundamentals of Successful Nonprofit Branding

Branding might sound like an uninspiring corporate term, and one that you don’t think about much in relation to your nonprofit. In reality, branding plays a central role in your success. A nonprofit’s brand is, essentially, its identity, its value, and the story it tells. Nonprofits need to build and maintain a strong brand that helps them to stand out, boost awareness, and increase trust and loyalty.  Successful branding for nonprofits includes multiple elements, all of which are important for raising the profile of a nonprofit. Here are some of the key tasks that will help you achieve a trusted, highly-visible brand: Define your brand’s purpose Defining the purpose of your brand should be pretty easy for a nonprofit. You know why the nonprofit was established and what you aim to do. In order to build your brand, you need to be able to convey this to your audience, letting them know why they should care about your nonprofit and how they can make a difference. Research your competi...
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Four Tips to Distinguish Your Nonprofit Brand

Branding is vital to your nonprofit’s overall success. It’s what people will think about when they think of your organization. It impacts everything, including your ability to recruit board members, as well as raise both funds and awareness for your cause.  Here are some things to consider:  When people think about making a charitable donation, they often think of the familiar, most well-known, well-publicized nonprofits. Think of the organizations that see an uptick in their giving after a major crisis like civil liberties in jeopardy, disaster relief and emergency response.  Consider your nonprofit’s audience Think about the people your nonprofit serves and interacts with on a daily basis. This audience is a central focal point for your decisions because your choices need to resonate with them. For instance, a women’s shelter in a large city should have a different message than a school trying to reach disadvantaged children in a rural community. Consider your audience ...
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Essential Tips for Building a Strong Nonprofit Brand

Y ou might not think branding is as important for nonprofit organizations as it would be for other organizations. However, branding is just as important for nonprofit organizations as it is for any for-profit business. Nonprofit branding helps you to stand out from other nonprofit organizations, create relationships with your audience, and cultivate loyalty and trust. A strong nonprofit brand can help you raise more money, increase social awareness, and build a solid reputation. Stand out Good nonprofit branding helps you to stand out among similar nonprofit organizations, and helps convey your message. Many nonprofit organizations face the struggle of having to differentiate themselves from other comparable organizations working on similar causes. Branding can help your organizations become much more memorable. To do that, you need a solid branding strategy to ensure your brand is consistent and unique.  Branding elements can include your organization’s logo, tagline, colors, font...
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